Kia
#TakeOn20

2020. In the middle of the Covid pandemic, Rafael Nadal had the chance to win his 20th Grand Slam at the French Open. We wanted to find a way for fans to show their support, even though none could attend.

Fans simply had to doodle their message and share it as an Instagram story, before we plastered them all over the route from Rafa’s hotel to the court.