Case study 01 / 08

Naked
Smoothies

A campaign to show that Naked smoothies are the perfect colourful antidote to the grey of everyday life.

I came up with the idea with my copywriting partner and art directed it from first doodles to final asset, using an early version of Midjourney to concept the colourful worlds for client buy-in before anything was shot.

Directed by Ayla Spaans.

ConceptArt directionAI environment concepts
Naked Smoothies: a cloud of fruit floating through a pastel sky
→ Stills from the film
The Naked balloon drifting over a sea of cloud, a strawberry mountain below
A man standing arms out on top of a giant strawberry
A world of floating blueberries and fruit
A woman reaching arms out into the fruit
A man flying through the sky, mid reaction
Drinking a Naked smoothie, eyes closed

Out of home

48-sheet poster: Give your day a taste lift
48-sheet poster: Make morning less yawning
Digital 6-sheet: Do breakfast a flavour
Digital 6-sheet: Take a stand against the bland