Dan Griffiths

I'm a senior conceptual art director with 12 years' experience making concept-first work for some of the world's most exciting brands, across social, digital, film and out of home.

I'm highly collaborative and love leading teams of designers, illustrators, animators, filmmakers and whoever else wants to pitch in to create visually stunning, emotionally engaging work, with no ego about where the best idea comes from. Equally happy sticking my AirPods in for a few hours and seeing where my mind goes.

Generative AI is a major part of how I work. Using it to get more routes in front of clients sooner, then taking the best ones from first concept to campaign-ready finals.