Uber Eats x
World of
Warcraft

When Uber Eats partnered with World of Warcraft, aiming to become the go-to food delivery platform for gamers, they were told they couldn’t change or add anything within the game.

So my partner and I came up with Orderyn. The world’s first in-game food courier, with an Uber Eats-inspired uniform made up of items already in the game. Then we asked WoW’s biggest streamers to take turns playing shifts, delivering food to gamers while broadcasting live on Twitch.

We also created a shed load of social assets, across four languages, to promote the campaign, plus some out of home to support the partnership.

I helped crack the idea, then art directed everything from Orderyn himself to a social toolkit built to flex across four languages and every format we needed.