Case study 06 / 08

Ford: Eat
My Dust

The Ford Ranger Raptor takes off-road performance driving to the next level, and promises to leave everyone else eating its dust. So we thought the least we could do was make it taste nice.

We teamed up with four of Europe’s top chefs, set them loose in a Raptor for a few days, and gave them a challenge: create a delicious dish using real dust, that our competitors will actually enjoy eating for a change.

ConceptArt direction
Ford: Eat My Dust film

Stills

Ford: Eat My Dust
Ford: Eat My Dust
Ford: Eat My Dust
Ford: Eat My Dust
Ford: Eat My Dust
Ford: Eat My Dust
Ford: Eat My Dust